Sustaining business growth offshore: how to get the best out of your export market(s)
You’ve landed a couple of customers in your target market and your go-to-market strategy is starting to pay off. How do you ensure that your business is sustainable and that you continue to build on this success?
This month’s networking dinner invites Don Rae, International Market Manager - South/South East Asia (India) from NZTE and Steve Simms, CEO and Co-founder of international Wi-Fi Hotspot creator TOMIZONE to chat about how to lay the foundations for sustainable business growth in your export market of choice. Based on their experiences of doing business in India they'll help you discover what your options are, how to maximise opportunities when presented and discover the realities of building a successful, sustainable business in your export market of choice.
Join us for an insighful discussion, great networking and good food.
Members that bring a non-member get a free drink. Cash bar available.
Date: Tuesday, 10th August 2010
Time: 5.30pm
Venue: Parnells on the Rose Garden, 85 Gladstone Road, Parnell, Auckland (view map)
Menu: Delicious 3-course meal
Cost: Members $40 (includes CSI, WDANZ and WBF members), Guests of corporate members $40, Non-members $60
Cancellations: Bookings cancelled after 5pm Friday, 6th August 2010, and 'no shows' will be charged
Steve has around 18 years experience in telecommunications, broadcasting, business development and new ventures, including senior roles in Telecom NZ, Vodafone and Telstra. His strategic vision has re-shaped some of the thinking and business models, particularly in the wireless broadband field and his focus on simplicity and usability means that his design of solutions puts the customer first.
Steve leads the Tomizone business strategy with an emphasis on sales and marketing.
Tomizone provides low cost Wi-Fi Internet access through a self built network that combines the best purpose built Wi-Fi Hotspot authentication and management system available with the best international partnerships to grow a worldwide network of Hotspots.
Don Rae joined New Zealand Trade & Enterprise (NZTE) in 2005 as ICT Sector Manager. Since 2007 he has been International Market Manager for South/South East Asia, focussing solely on India since mid-2008.
The majority of his time is spent working with:
His background is in the technology sector. Before joining NZTE he was Internet Development Manager for Tait Electronics and held several roles at Jade Software Corporation covering marketing, internet, multimedia and technical writing.
Don has a long involvement with the New Zealand Hi-Tech Awards; as judge (1997-present), member of organising committees (2004-5 & 2007) and Trustee of the governing body (NZHTA) 2007-8. He has also been a judge at Consensus Australia Software Awards since 2007 and is a past Executive Board member of Canterbury Software Inc.
Don is NZTE's representative on the India New Zealand Business Council and is a past long-serving Trustee of South New Brighton School (1997-2005).
