Video Elevator Pitch

NZTE is promoting an initiative to encourage New Zealand export companies to develop high quality marketing material for an international audience. This would be based on a structured video format of approximately 3 minutes to articulate the company’s value proposition.

The Challenge
In tough global market conditions, aggressive marketing investment has historically been a key differentiator for successful companies. NZ exporters need greater international visibility and well articulated value propositions but, in many cases:

• The quality of marketing collateral is poor or non-existent
• Companies have difficulty in differentiating themselves and articulating a clear value proposition
• There is poor utilisation of emerging web-marketing channels and NZ networks
• NZTE has minimal access to quality company content to support international initiatives and showcase companies

One Solution
Offer a facility to export companies to develop cost-effective, high quality ‘elevator pitch’ videos, around 3 minutes in length, with clear commercial objectives:

• A ceiling price of $NZ5,000 (not inclusive of ‘extras’ like professional media training, sophisticated title animation, language translation/sub-titles etc.)
• Co-funding through the NZTE EDG-MD programme for existing recipients.
• Provide a list of participating production companies agreeing to price and pre-defined quality specifications.
• Offer a pre-structured elevator pitch model to get a consistent value proposition based on answering four basic questions
  1. What is your market?
  2. Why is it not being serviced?
  3. What can you offer?
  4. What value can you deliver?(includes reference ‘talking heads’)
• Aim for quality company IP for website, web networks (eg YouTube), as a quality lead-in to presentations etc. for any export focussed company.

N.B. Export companies will contract directly with production companies. NZTE is simply orchestrating the exercise.

See these pilot films to show the expected level of quality;

http://www.youtube.com/watch?v=VjEcFwh-13U
http://www.youtube.com/watch?v=aogv5cyEGNA&feature=channel_page
http://www.youtube.com/watch?v=VSYBsYSphmY

For more information about the initiative and a full list of participating roducton companies, download these two documents,

Elevator Pitch Details
Elevator Pitch Production Companies

or go to the BizChat website.